People — Explore Communications

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Explore Communications was founded by Laura Cooke in the wake of a global pandemic to offer companies a more flexible way of bringing in communications support. Since moving back to the UK after 10 years in Asia, she helps growing businesses to expand their understanding and reputation in Asia through strategy communications and PR.

Laura has experience working with small, medium and large companies in B2B tech, sustainability, medtech and marketing services. Clients include Savills, Telum Media, Us2.ai, KONE, Paperspace Asia, Big Idea Ventures, Haofood and The Incubation Network.

With her own skillset, and through a network of trusted partners, she can deliver on a whole range of communications services while carefully maintaining personal client relationships.

What Clients Are Saying:

“We partnered with Laura for the Telum APAC Annual Survey and White Paper. She did a terrific job - providing excellent ideas and advice, superb project management and producing an excellent, well-written and well-designed report, on budget and on time. Thoroughly recommended.”

— Tim Williamson, Managing Director, Asia Pacific, Telum Media

“Beyond her obvious expertise and talent, her creativity and initiative are particularly outstanding - for instance she creatively turned a run-of-the-mill AI story into a thought piece centred on women’s health that played to our strengths and yet still showcased our AI work. She then took the initiative of pursuing multiple potential high-profile avenues, landing us eventually on the front page of a well-read magazine! Above all, Laura’s positivity shines bright in all she does, and turns everything she touches into gold.”

— Dr Carolyn Lam, Co-Founder of Us2.ai, Director of the Clinical & Translational Research Office at National Heart Centre of Singapore and Professor of Cardiology at Duke-NUS Graduate Medical School

Laura is a proven leader with over 20 years’ experience in strategic communications, marketing and growth. She has worked in local, EMEA & APAC regional and global roles, from both the UK and Singapore.

Now based in the UK, she specialises in creating opportunities to improve reputation for businesses in the B2B technology, sustainability and medtech space and for marketing services companies such as advertising agencies. She can offer this globally, however her strongest area of expertise is in creating opportunities in the Southeast Asian markets.

Laura is known as a strong influencer and collaborator. During her time in marketing services was voted to the board and as Vice Chair of Interactive Advertising Bureau SEA+India, volunteered as Head of Advocacy for charity Female Founders and named Campaign Asia’s Women to Watch.