Laura Cooke Laura Cooke

A decade of comms in Southeast Asia

I’ve worked with large multinational businesses, helped medium businesses share their success stories and grown my own business to what it is today, and three things are consistent when it comes to PR.

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Laura Cooke Laura Cooke

Supporting the Rising MedTech Landscape in SEA with Effective PR

Southeast Asia is witnessing a remarkable surge in its MedTech startup ecosystem, driven by a confluence of factors such as increased healthcare needs, growing digital connectivity and AI powered technology, and a thriving entrepreneurial spirit. As this vibrant landscape continues to evolve, effective communication becomes paramount for MedTech brands looking to make a meaningful impact.

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Laura Cooke Laura Cooke

How to turn a crisis into a PR opportunity

Since the era of the digital economy, crises have become much more common ground. What has come from the recent pandemic is a greater focus on how a company operates and a need for an immediate response when something fails.

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