Southeast Asia is a diverse and dynamic region that presents both immense opportunities and unique challenges for businesses looking to engage in PR and communications.

I’ve worked with large multinational businesses, helped medium businesses share their success stories and grown my own business to what it is today, and three things are consistent when it comes to PR.

The alternative protein landscape has undergone a seismic shift in recent years. No longer relegated to the fringes of the food industry, plant-based and cultivated meat alternatives have become mainstream.

Southeast Asia is witnessing a remarkable surge in its MedTech startup ecosystem, driven by a confluence of factors such as increased healthcare needs, growing digital connectivity and AI powered technology, and a thriving entrepreneurial spirit. As this vibrant landscape continues to evolve, effective communication becomes paramount for MedTech brands looking to make a meaningful impact.